Simply Energy is a Kiwi-owned innovator that simplifies the process of buying and selling energy across the New Zealand market. Our technology infrastructure together with our expert team with over 100 years of combined experience allow us to create bespoke solutions in a rapidly changing market now faced with increasing disruption.

We have developed smart-meter compliant system infrastructure integrated to the New Zealand Electricity Market (NZEM), supported by market licenses and an expert team that deliver innovative solutions for you.

Since 2006 we have been providing:

  • New Zealand electricity market expertise (dedicated team with over 100 years’ experience in energy markets)
  • Registered electricity retailer services
  • Registered electricity generator services
  • Electricity Authority audited systems & processes (Certified Reconciliation Participant)
  • Nationwide use-of-system agreements with lines companies

Leverage Simply Energy to accelerate your decarbonisation objectives in a simple and cost effective way


Simply Energy, and our parent company Simply Group, are active along many areas of the electricity value chain, from generation services right through to the retail market. Click on the image below for more details of our involvement.


Registered Retailer

Simply Energy is a tier 1 registered retailer able to supply electricity to any customer site in New Zealand along with providing White Label Retail Services to our channel partner clients.

Registered Embedded Network Operator

Simply Energy’s sister company, The Embedded Network Company, New Zealand’s leading and largest provider of embedded network services is an Electricity Authority registered embedded network company.

Certified Reconciliation Participant

Simply Energy has regulatory compliant, audited systems, processes and people to buy, sell, reconcile and settle energy through the New Zealand electricity market.

Transmission Distribution

Simply Energy holds nationwide use of system agreements in place with all the distribution companies which incorporate transmission to be able to physically deliver or sell and settle electricity anywhere on the New Zealand electricity network.

Securities Dealers License

Simply Energy holds a Securities Dealers License for dealing in electricity risk management products to support our clients in managing price and volume risk.

Registered Generator

Simply Energy is a registered generator taking care of all the compliance, metering, power sales, reconciliation and reporting to independently owned generation assets.